Released on: September 24, 2008, 6:41 pm

Press Release Author: Tina Zhu

Industry: Marketing

Press Release Summary: Shecy Pearls is a leading pearl jewelry supplier in China.
Having been in the jewelry industry for over thirteen years and wishing to grow
their business, Shecy Pearls opened their online store in 2006. Surprisingly, the
business situation of this new online business over one year’s time is better than
expected. It is the result of its proper use of the 4P’s of marketing mix: product,
price, place and promotion.

Press Release Body: Shecy Pearls is a leading pearl jewelry supplier in China.
Having been in the jewelry industry for over thirteen years and wishing to grow
their business, Shecy Pearls opened their online store in 2006. Surprisingly, the
business situation of this new online business over one year’s time is better than
expected. It is the result of its proper use of the 4P’s of marketing mix: product,
price, place and promotion.

Product
Product is the core factor in marketing mix. In the jewelry industry this is even
more important. The only purpose for jewelry is for appearance, which means that the
jewelry design and quality must be good otherwise it is useless. Shecy Pearls puts
quality first. Most of their ocean pearls are from original countries. Shecy Pearls
workers also travel around in China to search for freshwater pearls of the best
quality. Also, they have their own designers, so they have great flexibility in
changing or adding new styles of jewelry very easily. Shecy Pearls is so confident
with their products that they label all of their items with a “90-day unconditional
money back guarantee”.

Price
Shecy Pearls promises that the prices they offer will “save you up to 90% compared
to your local stores” and “a 20% further discount compared to other online vendors”.
Besides this, they provide free shipping. It is a smart pricing policy to attract
costumers----comparing with other competitors and clearly demonstrating the
percentage customers would save. When there are numerous similar companies with
similar quality goods in the same market, pricing is the next most important factor
to consider. Shecy Pearls design and make pearl jewelry themselves. They are an
online company, which does not need a big store and lots of sales staff to run the
business. They are based in China, so labor and other cost is low. With these
advantages, they have the ability to reduce their prices without losing revenue, and
to gain increasing business.

Place
Shecy Pearls decision to sell goods online is the right way to keep up with a market
trend---- a growing number of people are buying things online. Being online, people
from all over the world can become potential customers. In some ways people prefer
to shop online because they do not have to step out of the house and stand for the
sales pressure in a physical store. Shecy Pearls has a very well-designed website,
which is so easy to use. The jewelry-searching function allows viewers to easily
find what they are looking for. The huge jewelry collection fulfills most customers’
demands. They also provide “design your own” service to satisfy the customers who do
not find their favorite jewelry. Secure payment with 90-day money back guarantee and
fast and safe delivery are provided, so that a customers’ hesitation on purchasing
will be reduced dramatically. Shecy Pearls sets the whole online service like a
package. Once customers spend money on their products, they are provided a full
service pack, which ensures every aspect’s certainty.

Promotion
Shecy Pearls online store is new, so promotion is an important factor. All of the
services mentioned above are their strategies for promotion. They also provide
holiday or special-day sales. It is announced that they are developing a membership
policy to encourage return business. Shecy members receive a 10% off discount on all
items, and they earn points which can be use to exchange gifts from every purchase.

Marketing mix is necessary for business success. Shecy Pearls is on the right track,
while it still needs to make more effort to grow its popularity in a worldwide
market.

Web Site: http://www.shecypearljewelry.com/

Contact Details: Address: No. 12 Taohuajiang Road, Qixing District, Guilin, Guangxi
541004 China

Tel: (86)773-3893169 Fax: (86)773-3893139

http://www.shecypearljewelry.com/